A cover letter is your chance to make a first impression with the company you are applying to work for. Wherever possible you should include a cover letter with your resume and ensure that it is customized to match the employer and the qualifications and job requirements that they are looking for.
Some tips include:
- Don’t just repeat the information from your resume.
- Instead of talking about yourself, focus on what you can do to make the company better.
- Show that you’ve researched the company and what they do and that you’d like to be a part of it.